Mina Boström Nakićenović

How To Find Blue Oceans By Non-disruptive Innovation (en)

Many of us have read amazing examples about disruptive innovation. Many of us have dreamt of doing the same. But it is not easy to disrupt. What to do then? How to make your innovation dreams come true?

Blue Ocean Strategy (BOS) proposes a systematic approach on how to innovate and how to find a new market niche – a blue ocean. BOS focuses on creating something new instead of disrupting something existing or competing against the others.

Although the BOS was first proposed as a business strategy, the approach can be applied much wider – on product discovery, processes, leadership and even on completely other domains in everyday life, like swimming competitions. Blue ocean strategy is more than a strategy – it’s a mindset. It challenges the tenets of competitive strategy and calls for a shift in focus from competing to creating new market space, beyond the existing market boundaries.

Through one real-life example, I will demonstrate this systematic approach. I will show how to systematically search for new blue oceans and how to make a shift from the red ocean of competition to the blue ocean, through non-disruptive innovation.


About Mina

Mina is a passionate IT leader with 20+ years of experience in software development. She worked as a developer, software architect, development manager and now she works as a Head of Development at NetEnt, Stockholm.

Apart from Mina’s big passion for technology, in the past few years she developed a big interest in innovation questions and innovation management. As an engineer, Mina prefers systematic approaches, rather than just brainstorming ideas. Luckily she discovered that systematic approaches to successful innovation exist!

Mina’s passion for software development has spread within her family. She and her husband are often taking their three kids to conferences, where they are presenting together as an agile family.